Media
How to split a South African digital media budget
Why the 70/20/10 rule travels badly, what actually decides the split, and the four questions to answer before allocating a cent.
7 min read
Insights
WHAT WEACTUALLYTHINK.
No thought leadership, no listicles. Practical writing on how media, creative and influence actually work in this market, including the parts agencies would rather not put in a deck.
Writing
Media
What a media agency actually does
Running ads on two self-serve platforms is not media buying. Here is the difference, and how to audit the agency you already have.
6 min read
Influence
Influencer marketing in South Africa: what actually works
Why relevance beats reach in a community-driven, multilingual market, and how to structure a creator campaign so it does not evaporate after week one.
7 min read
Strategy
Why campaigns die in the handover
A taxonomy of the waste created by splitting strategy, creative and media across separate suppliers, and what to do about it short of firing everyone.
8 min read
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