Pernod Ricard
Drink More Water
A responsible-drinking message carried by creators across three seasons: drink water between drinks, and the night lasts longer.
Influencer Marketing · Content · Experiential
Selected work
CAMPAIGNSTHAT REFUSETO BE IGNORED.
Media campaigns, creator work, activations and digital builds for Pernod Ricard, Excella, Centrum, MINI, Brand South Africa, Hollard, LegalWise and others. Where a client lets us publish the numbers, they are on the case study.
Trusted by 11 brands over 12 years of work across Africa.
Case studies
Shell
Shell V-Power: Feel the Fuel
An Ultimate VIP road trip in Ferraris and BMW M cars, creators feeling the fuel, and a live podcast at the F1 Match Party.
Influencer Marketing · Experiential · Content
Excella
Excella Masterbrand Easter
A national Easter media campaign across nine channels, built to keep Excella on the table at the biggest family meal of the year.
Media Buying · Influencer Marketing · Integrated Campaign
Centrum
#GlowWithCentrum at Clicks Beauty
A brand space at Clicks Beauty built to be posed in, played in and shared, for the world's number one multivitamin.
Experiential · Activation Design · Content
Toyota
Toyota Gazoo Racing at Dakar 2026
Getting South Africa behind Toyota Gazoo Racing at Dakar 2026, through creators showing what Dakar toughness looks like at home.
Influencer Marketing · Content
MINI
MINI Electric
Making the electric MINI a lifestyle choice rather than a compromise.
Influencer Marketing
Brand South Africa
Brand SA at the Rugby World Cup
Building anticipation around the Boks and connecting Global South Africans during the 2023 Rugby World Cup.
Brand Awareness · Influencer Marketing
Hollard
Hollard #Amabreadwinner
Celebrating the breadwinner, and making life and funeral cover feel like an act of care.
Influencer Marketing
LegalWise
LegalWise Youth Month
Putting a spotlight on young South Africans who carved their own path, in the face of youth unemployment.
Influencer Marketing · Content
Where a client lets us publish results, they are on the case study. Much of our work sits under agreements that do not, so ask us in a first call and we will walk you through the numbers we are free to share, on the campaigns closest to your category.
Where we've plugged in
One office.
Twelve countries.
Everything runs from Bryanston, Johannesburg, for clients across Southern Africa and the islands. One office, and we say so.
The Digital Plug has clients in Angola, Botswana, Lesotho, Madagascar, Malawi, Mauritius, Mozambique, Namibia, São Tomé and Príncipe, South Africa, Zambia, Zimbabwe, all run from the studio in Bryanston, Johannesburg.
In South Africa
Campaign-by-campaign locations are being added to this map. In the meantime, ask us where any of the work above ran and who it reached, and we will tell you on the call. WhatsApp us or send a brief.
What clients say
“We are proud to have worked on an award-winning campaign with TDP. They are committed to the conceptualisation and execution of briefs while going the extra mile.”
“TDP delivered one of the best online media campaigns one of our clients has ever run in market.”
Got a brief?
Let's makethe next one.
We reply within one business day
Big enough to buy the media, small enough that the people who pitched you do the work.