LegalWise

LegalWise Youth Month

Putting a spotlight on young South Africans who carved their own path, in the face of youth unemployment.

Client: LegalWise
Disciplines: Influencer Marketing, Content
Recognition: Recognised at The New Generation Awards, 2023

The case

The challenge

Create a conversation that shines a spotlight on youth who carved their own path, encouraging the youth watching to do the same in an effort to tackle unemployment.

The idea

Youth Month is the most crowded moment in the South African calendar for brands talking to young people. The campaign earned its place by handing the platform to people who had actually done the thing, rather than to the brand talking about it.

The execution

Every one of these was handled in-house, on the same brief.

Creator and subject casting

Conversation-led content format

Social distribution and community management

Performance reporting

The result

Performance data for this campaign is not ours to publish.

We would rather leave this space empty than fill it with a number we cannot stand behind. Ask us on a call and we will take you through what the campaign delivered, and what we would do differently with the same budget today.

Ask us about this work

“We are proud to have worked on an award-winning campaign with TDP. They are committed to the conceptualisation and execution of briefs while going the extra mile.”

Vincent GegeMarketing Manager, LegalWise South Africa (RF) Pty Ltd

Capabilities used