Pernod Ricard
Drink More Water
A responsible-drinking message carried by creators across three seasons: drink water between drinks, and the night lasts longer.
Influencer Marketing · Content · Experiential
Home market
MARKETINGAGENCY INJOHANNESBURG.
We are a ten-minute drive from most of our clients. The office is at 78 Peter Place, Bryanston, and the whole team works from it.
What does a Johannesburg marketing agency do?
The Digital Plug is an integrated marketing agency based in Bryanston, Johannesburg. We plan strategy, produce creative and content, run influencer campaigns, and buy media across search, social, programmatic and digital out-of-home for brands operating in Johannesburg and nationally. We were named Small Agency of the Year at The New Generation Awards in 2023.
The office
The market
What we have learned working here.
01
The most contested media market in the country
Johannesburg is where the largest advertisers, the largest budgets and the largest agencies all compete for the same attention. Rates are negotiated harder here and inventory moves faster. That is an argument for buying media with people who do it every week, not for buying it once a quarter through a third party.
02
The Sandton corridor is not the whole city
A media plan that only reaches Sandton, Rosebank and Bryanston reaches the people who write the brief, not the people who buy the product. Soweto, the East Rand, Midrand and the taxi routes between them carry an enormous share of the actual audience, and they are reached with different placements, different creators and different creative.
03
Out of home still moves this city
Johannesburg commutes. Digital out of home along the M1, the N1 and in retail environments reaches an audience that is not scrolling, and programmatic buying means those screens can now be bought by daypart, weather and context rather than by the month. Our programmatic DOOH work won at the MMA Smarties in 2024.
Why us, here
Senior people, in the room
The reason to use a fifteen-person Johannesburg agency instead of a network shop is that the people who pitched you are the people who do the work, and they can be at your offices this afternoon.
What matters here
The capabilities that earn their place in Johannesburg.
Track record
Trusted by 11 brands over 12 years of work across Africa.
1500+
Projects delivered
Campaigns, brands and builds, shipped.
12
Years in market
Brand work across South Africa and the continent.
R8.5M+
Media savings reinvested
Bought better, spent back into the work.
15
Core team
Senior people, on your brief.
6+
Awards and features
Including Small Agency of the Year.
Recent work.
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An Ultimate VIP road trip in Ferraris and BMW M cars, creators feeling the fuel, and a live podcast at the F1 Match Party.
Influencer Marketing · Experiential · Content
Excella
Excella Masterbrand Easter
A national Easter media campaign across nine channels, built to keep Excella on the table at the biggest family meal of the year.
Media Buying · Influencer Marketing · Integrated Campaign
Johannesburg
Fair questions.
78 Peter Place, Bryanston, Sandton. The whole team works from there, and you are welcome to come to us.
Yes. We run work for brands across South Africa and the rest of the continent. Media buying, creator campaigns and production are capabilities that travel, and we go in person for the parts that need it.
Yes. Media is bought nationally from here, our creator network covers the country, and we travel when a shoot or an activation needs to happen in another city.
Working in Johannesburg?
Let's plugyou in.
We reply within one business day
Big enough to buy the media, small enough that the people who pitched you do the work.